Was someone high and watching Avatar?

The other day I stepped out for a mid-afternoon snack in the 106-degree heat. On the way back, I admired the new construction along Brazos Street in front of our office. I almost passed out. Not from the extreme heat, but from the nauseating typeface that is now all over downtown corners – laser-etched in metal and embedded in concrete. Papyrus? Seriously? Papyrus has been often used – by people who don’t know better – for things like health spas, new-age help services and anything involving religion.

Folks, Austin is the Live Music Capital of the World. We’ve got creativity oozing out of every pore of every block in Austin. Couldn’t we have gotten one good-looking typeface to help our out-of-town guests find their way? Just because you have a computer, PowerPoint and Word doesn’t mean you can design. Since Arsenal is located on Brazos, I’m visually assaulted daily by Papyrus.

Hey, City of Austin, just because James Cameron has no taste and used it in Avatar, doesn’t make it right. Take notice City of Austin you’ve officially been submitted to http://www.papyruswatch.com/. Good day sir!