Seton Family of Hospitals, the largest healthcare provider in Central Texas, created an online destination called GoodHealth.com devoted to healthy living and turned to us to promote the site’s launch.
Case Study
To launch the new GoodHealth.com, we created an integrated campaign including radio ads targeting people interested in healthy living; direct mail to targeted ZIP codes in Seton’s service area; collateral materials for Seton hospital sites; and a publicity campaign that culminated in a live event featuring Jamie and Bobby Deen from the Food Network and a healthy-cooking competition between two of Austin’s top chefs. We recruited H-E-B as a major co-sponsor and branded the event as “The GoodHealth.com Healthy Chef Showdown Presented by Seton and H-E-B.”
RESULTS
- As publicity grew for the GoodHealth.com Healthy Chef Showdown, so did the number of new visitors to the GoodHealth.com website.
- The event at Austin’s Farmers Market attracted more than 2,000 people from Central Texas.
- In the days following the event, site traffic peaked at an all-time high. The paid media campaign created a significantly larger group of Web users who regularly visit GoodHealth.com than existed before.
- Thousands of dollars were raised for the Sustainable Food Center and for Meals On Wheels and More.
GoodHealth Postcard
Deen Brothers at the Healthy Chef Showdown
Table Tent
Announcement Ad
Announcement Ad
Healthy Chef Showdown Flyer
Announcement Ad
