Seton Family of Hospitals, the largest healthcare provider in Central Texas, created an online destination called GoodHealth.com devoted to healthy living and turned to us to promote the site’s launch.
Seton Family of Hospitals, the largest healthcare provider in Central Texas, created an online destination called GoodHealth.com devoted to healthy living and turned to us to promote the site’s launch.
To launch the new GoodHealth.com, we created an integrated campaign including radio ads targeting people interested in healthy living; direct mail to targeted ZIP codes in Seton’s service area; collateral materials for Seton hospital sites; and a publicity campaign that culminated in a live event featuring Jamie and Bobby Deen from the Food Network and a healthy-cooking competition between two of Austin’s top chefs. We recruited H-E-B as a major co-sponsor and branded the event as “The GoodHealth.com Healthy Chef Showdown Presented by Seton and H-E-B.”

GoodHealth Postcard

Deen Brothers at the Healthy Chef Showdown

Table Tent

Announcement Ad

Announcement Ad

Healthy Chef Showdown Flyer

Announcement Ad