St. Edward’s University celebrated its 125th Anniversary in 2010. We created an online and social media campaign to keep all their fans informed of events and news surrounding the anniversary.
Case Study
St. Edward’s University wanted to reach out to current, past and future students and faculty as they kept everyone informed of their 125th anniversary events.
We created a social media initiative that would provide an efficient platform for multiple audiences, keeping all fans of St. Edward’s University involved and informed throughout the year. This community, once built, would continue to live on within the social media universe, and be an easy-to-reach audience that is passionate about St. Edward’s University.
We began with a blog on their 125th anniversary microsite, and systematically added a presence on Facebook, Twitter, LinkedIn, YouTube and Flickr, and we created an interactive tool featuring the University’s mascot, Topper.
Results
- The microsite fielded nearly 2,000 visits in its first week and well over 3,000 after two weeks.
- More than 2,000 Facebook users became fans of the University’s 125th anniversary.
- Key stakeholders communicated repeatedly to members of the administration that they found that students and alumni were becoming more and more emotionally involved in celebrating the anniversary year.
125th Anniversary Microsite
Topper Maker
